The Power of Naming Names matter. They prime our expectations, summon associations, and can even change taste. Call something "artisan" and an identical loaf of bread suddenly commands a higher price; tag it "legacy" and a garment feels heirloom-ready. "Cumpsters AK47 Extra Quality" leverages dissonance to force a second look. The rough-hewn first syllable disarms; the martial reference injects kinetic energy; the closing assurance reclaims trust. As a marketing device, the name is a conversation starter—one that invites curiosity, disbelief, and ultimately engagement.