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Social media platforms have become an essential part of the entertainment ecosystem, with influencers, celebrities, and content creators leveraging these channels to build their personal brands, engage with fans, and promote their work. In 2023, social media platforms like Instagram, TikTok, Twitter, and YouTube continue to shape popular culture, with 70% of Gen Zers (born between 1997 and 2012) using social media to discover new music, TV shows, and movies (Source: Piper Jaffray).