First, there is the commodification of feeling. Social media economizes vulnerability: confessions, emotional revelations, and self-celebrations acquire value insofar as they can be shared and monetized. The act of feeling becomes performative labor; authenticity becomes a metric to be optimized. When "feeling oneself" is used to generate engagement, the inner life becomes both resource and brand. The aspirational aspect of "ifeelmyself" can therefore slide into strategic self-presentation—an intentional shaping of affect to fit audience expectations.
