In Western societies, maternal beauty is frequently scrutinized (e.g., "mom face" stereotypes), whereas in many Southeast Asian cultures, the "ibu muda" is idealized through films, television shows, and social media. For instance, the Indonesian film Ibu Muda (2023) portrays motherhood as an empowering journey, reinforcing the notion that beauty is not diminished by parenthood. Such narratives reflect broader shifts toward embracing holistic femininity. 3. Media and the Construction of the "Gak Obat" Ideal 3.1 Advertising and Celebrity Culture Advertising campaigns for beauty and lifestyle products often feature young, glamorous mothers as relatable yet aspirational figures. Celebrities like Jennifer Lopez or Indonesian personalities such as Raisa exemplify this trend, merging motherhood with a "perfection" that seems attainable yet unattainable—a "gak obat" paradox.
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