However, on the other hand, this trend also raises concerns about the objectification of individuals, particularly women, and the perpetuation of patriarchal norms. The emphasis on "kamukta" (lust) as a desirable and marketable commodity reinforces the notion that women's bodies and desires are mere objects for consumption and entertainment. This reduction of women to their physicality and sensuality is a stark reminder of the persistent objectification and sexism that pervades our society.