So, what is the 720 lifestyle, and how does it relate to primal living? For Bridgette B, the 720 lifestyle is all about achieving a sense of balance and harmony in all areas of life. The idea is to prioritize self-care, relationships, and personal growth, while also pursuing your passions and living a life that's true to who you are. By adopting a primal lifestyle, Bridgette B has been able to achieve a sense of flow and balance that she never thought possible.