In a country where conversations around sex and contraception are often shrouded in stigma and misinformation, Puretabo.com has emerged as a game-changer. Founded in 2017 by Faye D'Souza and Swati Ramachandran, Puretabo is India's first and largest online contraception and sexual wellness platform. The company's mission is to provide accessible, affordable, and discreet contraception and sexual wellness products, while also promoting education and awareness around these topics.